Mark Thiele
mark.thiele@datacenterpulse.org
Data Center Pulse
Founder & President
Day Job: Switch
Executive VP Data Center Tech
2013 - Blogs Entries
2012 - Blogs Entries
- Apr 29th Upcoming Events - Cloud Asia Conference 2012 Singapore
- Apr 29th Upcoming Events - Data Centres Europe Nice France
- Apr 28th Is building a data center more sustainable than building a soccer field?
- Feb 23rd Center Pulse collaboration session of 2012 in conjunction with the Green Grid Technical Forum
- Jan 9th Is Public Cloud Computing Green – Or at least Greener than Traditional IT?
- Jan 5th Why Enterprises Will Force Down the Cost of Virtualization
2011 - Blogs Entries
- Nov 28th Why in Spite of the Numbers Private Cloud Will be Prominent for Years to Come
- Nov 22nd Decoding Data Center Modularity
- Oct 18th Deep thoughts on Cloud SLA’s
- Oct 12th Does Loyalty Have a Spot at the Table in Modern Companies?
- Sep 26th Get Out Of The Way Of Progress
- Sep 9th What Does Data Center Modularity Mean to You?
- Jun 8th Making A Change
- May 12th Are You a Server Hugger? - Ownership Disease, How it Can Hurt You in IT?
- Apr 7th Facebook’s New Data Center – What can we learn from it?
- Feb 8th Paul Sun Director of Cloud Computing for ITRI Taiwan Joins the Data Center Pulse Board of Directors
2010 - Blogs Entries
- Dec 3rd Is Private Cloud Real or Just a Fantasy?
- Sep 22nd The Manufactured Assembly Line Data Center
- Jul 27th The State of the Data Center - What's Next?
- Jun 4th Cloud Computing and Huge Data Centers are Killing Our Planet!
- May 24th “Why Haven’t All of You Adopted Amazon’s Cloud?”
- Apr 12th What Should a CEO Look for in a CIO?
- Apr 5th Is "Good" Enough? - How Should You Apply The 80/20 Rule?
- Mar 1st Your Next Data Center - Can You Say "Cookie Cutter"
- Feb 23rd A Session on the DCP Stack with BrightTalk Virtual Events
- Feb 12th Warming up to my new Gig at ServiceMesh & a few notes about DCP
2009 - Blogs Entries
- Oct 17th The Chill-Off, Carbon, GHG, Data Center Efficiency, and the DCP Stack, they're all Linked!
- Sep 28th Data Centers, Networks, the Cloud and Portability, What's the Problem?
- Aug 24th Real Time Data Center Inventory and IT Equipment Utilization
- Aug 15th The Integrated Data Center - Logical Next Step for Cloud Based Data Centers
- Aug 7th Cash for Clunkers vs. Cash for Data Center Improvement it's a No Brainer
- Jul 27th Confusion Over a Definition for Cloud
- Jun 21st Data Center By Surprise - Data Center Cost of Ownership and Budget Planning
- Jun 14th A Single Owner For The Company Data Center is Needed!
- Mar 8th TECHNOLOGY ADOPTION IN DATA CENTERS IS TOO SLOW!

Comments
Cost considerations of Virtualization
I think you are on to something here. I have seen this type of thing in process industries that have become heavily dependent upon automation..... perhaps overly dependent. In those cases, although production costs were initially lowered, no one considered long term costs of sustaining the enabling technology, which are very difficult to predict. As the market for automation products contracted (most of these systems have projected 7-10 year life cycle), the companies providing the enabling technology jacked up support prices and started generating "new releases" - available at additional cost. The lesson here is if you are going to become dependent upon on an enabling technology like virtualization, be sure to define the life cycle you expect and be absolutely sure to control support costs with a contract that is valid over that life cycle. Then, factor those costs into the economic calculations to determine if you want to go down that path. If the virutalization software is an enabling technology... by that I mean one that provides additional features that distinguish your company TO YOUR MARKET, then the decision must be based upon the value of the additional features to that market (increased revenue) and tempered by the longer term support costs. It is ok to be jaded by the marketing / sales hype but remember that YOU are the one that will be using this stuff after the sales guy is long gone! So YOU need to stay grounded in fundamentals.... and learn lessons from others in other industries which have followed similar paths.... and experienced undisireable consequences.